Bicycle Guide April 1988
Bicycle technology is driven to make bicycles faster, lighter, more efficient, or more affordable. It is not (specifically) to make them any more fun.
Fun is about circumstance, context and a frame of mind.
Joe Breeze Repack via http://fingerprintdistribution.blogspot.com/2011/01/joe-breeze-interview.html
1977 lineup via Charlie Kelly's website http://sonic.net/~ckelly/Seekay/mtbwelcome.htm